Board and Advisory
Until 2007, Shaula was a Vice President at EMC. She joined EMC in 2005 with the acquisition of SMARTS
(System Management Arts), a developer of network and system management software that she founded and
led as CEO from inception. SMARTS counted among its customers the leading global telecoms, global banks,
and multi-national enterprises, as well as thousands of others
Shaula was named as 1 of 10 Leaders Among Leaders in Information Technology by Information Week
Magazine, and selected as an Ernst and Young Entrepreneur of the Year. Her company SMARTS was an INC
500 company, a Deloitte & Touche Fast 50 company, and won other prestigious awards.
Prior to founding SMARTS, Shaula was the Senior Manager for Distributed Systems Software Technology at
IBM s T.J. Watson Research Center, where she received an IBM Outstanding Innovation Award for Optimistic
Recovery for Fault Tolerant Distributed Systems, and with her group developed the first middleware to span
open and legacy systems. Earlier, she was an Assistant Professor of Computer Science at NYU's Courant
Institute. Shaula has a PhD in Computer Science from UCLA, an MSc in Applied Mathematics and a BSc in Mathematics and Physics, both from the Hebrew University in Jerusalem
Noga Kap brings over 25 years' experience in the global and Israeli technology arena. After 11 years as MD
Europe in SunGard, a global software company, she joined Walden Israel, a leading venture capital, as General
Partner. For 8 years she led with her partners hundreds of due diligence processes, was instrumental in the
Company Page 2 Partner.
For 8 years she led with her partners hundreds of due diligence processes, was instrumental in the
investments, and sat in the boards. In 2008 she joined BRM as MD and was responsible for high tech
investments in the group. After about 4 years she left and since has been working with many start ups and
investment bodies as a mentor, investor, and strategic consultant.
Noga holds her MBA from Bellvue University in Washington and her BA in Economics and Psychology from Tel
Michel Abadi is a director of investments at Maverick ventures Israel.
Michel was the Global Head of Product Development at Gems from 2003 until early 2014, after having opened
their São Paulo offices in 2001. From 1995 up to 1999, Michel was a portfolio manager for local and off-shore
Brazilian hedge funds totaling US$ 1.5 Billion at Banco Patrimonio, a Salomon Brothers joint-venture in Brazil.
In 1999 Chase Manhattan Bank bought Banco Patrimonio and Michel stayed with Chase as head of products
for the Local Private Bank, including after the merger with JP Morgan in 2000. In this function Michel was
responsible for the designing, structuring and implementation of local fund of hedge funds worth US$ 1
Billion, as well as for an advisory desk for local markets, trading currencies and creating structured trades.
Michel holds a Production Engineering degree from the University of Sao Paulo, and a Master of Business
Administration conferred jointly by Kellogg School of Management and Leon Recanati Graduate School of
Joshua Bakola is a 25 years veteran in the information technology industry in Israel and globally. Joshua brings
a strong understanding and experience of the large global Corporations. In 2014 after 8 years as HP Israel MD
he retired to become a private investor and strategic consultant with emphasis on the Israeli Hi-tech industry.
Prior to his tenure in HP, Joshua worked at IBM for 16 years and held various positions in Israel and in Europe.
In the late 90's he was part of a team that led the investments of IBM in the Israeli VC's and founded a special
group to work with the growing hi-tech industry. Later on in 2001 he turned this small group into the GTU
(IBM Global Technology Unit) to capture for IBM the Israel high-tech opportunity and make it global. In 2008
he developed in HP the same concept under the name ITD (International Technology District) to better
associate HP with the Israeli startups.
In 2002 he was deeply involved in the acquisition and integration on PWCC with IBM Global Services in Europe
and acquired extensive experience in M&A processes that later on became even deeper at HP with the
integrations of Mercury Interactive, EDS, 3COM and NUR Macroprinters.
Joshua holds an MBA and a BA in Economics and business management (Magna Cum Laude) from Tel Aviv University
Moshe Lichtman brings 30 years of product and leadership experience in the global high tech industry. In 2011
he retired from Microsoft where he was Corporate VP responsible for several of its consumer businesses.
As head of MSN s international business in the late 90 s, Moshe was responsible for quadrupling the business to
become the #1 network in Europe, Canada, Australia and many other international markets. Under Moshe s
leadership in the early 2000 s, Microsoft s TV business became the leading provider of IPTV platforms to
telecom operators globally. Upon returning to Israel in 2006, as President of Microsoft s R&D center in Israel,
Moshe was responsible for turning the Israel operation into one of the three largest strategic innovation hubs
outside the US. Mr. Lichtman was also among the leaders of the Windows 95 team and President of
Softimage, a leader in media creation software. Prior to Microsoft, Mr. Lichtman held software development
and management positions in several high-tech startups.
Mr. Lichtman is the co-author of the best-selling book The complete guide to the C language and holds a BSc
Cum Laude in Computer Engineering from the Technion Israel Institute of Technology, and an MBA from the
MIT Sloan School. In 2009 Mr. Lichtman was selected Top High Tech CEO of a large multinational company in Israel by the Israel Management Institute.
Sean Deuby is an identity architect for Edgile, Inc., where he focuses on enterprise cloud identity and Active Directory solutions. Previously, Sean covered identity topics in his role as Technical Director and analyst for Windows IT Pro, where
he has over 250 published articles. Sean has spent many years in enterprise IT organizations; he was the design engineer
of the IT directory services team for Intel Corporation, and one of the original architects of the company’s corporate Active
Directory. Sean was also technical lead and a principal architect of Texas Instruments' original worldwide enterprise
Windows NT network. A veteran public speaker, Sean has presented sessions from TechEd to Cloud Identity Summit. He
has been awarded directory services Most Valuable Professional status by Microsoft every year since 2004